Every Christmas wish starts with a letter. This year, follow yours all the way to Santa.
New Covent Garden Theatre, Mall of the Emirates · 4–25 December 2026
Your Dear Santa visit lasts around 30 minutes door to door. You'll journey through six storybook rooms with Santa's helpers, sending your letter on its way before meeting Santa himself in his cabin — unhurried, with time for every child.
TicketsEvery child ticket includes a gift from Santa's workshop. Take your own photos throughout the journey — and in Santa's Cabin our photographer captures the moment your child discovers Santa already knows their name. Professional photos and keepsakes are available after your visit.
TicketsChristmas magic belongs to every child. Our Whispering Winter sessions are quieter, calmer journeys designed for children with Special Educational Needs and sensory sensitivities — softer sound, gentler lighting, smaller groups.
Tickets
Meet Quill — Keeper of the Letters
At home, your child writes their letter to Santa. Crayons, glitter, spelling mistakes — all of it is magic.
Scan the letter in the Dear Santa app and Quill begins preparing for its journey north.
Bring the letter with you. Inside the experience, it is read, signed and sealed — and posted at the Letter Lodge for its final flight.
When you reach Santa's Cabin, he already knows they're coming. And on Christmas Eve, Quill brings something back: Santa's reply, in the app.
The Dear Santa App
Coming soon to the App Store
The Secret Journey of Your Letter
Where it begins
Arrive early and settle into the Wishing Nook. If your letter isn't written yet, this is where wishes find their words — quills, paper and helpful elves at the ready. Already scanned yours in the app? Quill knows you're coming.
The first step north
The doors open and the temperature of the world changes. The Winter Walk is the path every letter takes — frost, lantern-light and the first signs that someone small and golden has flown this way before you.
The heart of the journey
In the square where letters rest before the long flight north, Quill reads yours. Watch closely: when he signs it with his golden quill, the ink vanishes — because a wish that is truly meant becomes invisible to everyone but Santa.
The sending
Deep among the trees, the elves teach your family the sending incantation — the old words that give a letter wings. Say them together. The forest listens.
Sealed and sent
Every letter needs the official seal. At the Letter Lodge your letter is stamped, sealed and posted for the final time — straight into the stream of wishes flowing north. From here, it travels faster than sleighs.
He already knows
The cabin door opens and Santa looks up — because he's been expecting you. Your letter made it. He knows what's in it. Now there's nothing left to do but talk, laugh, and have the moment photographed forever.
Take the magic home
Before you step back into the world, choose the photo where your child's face says it all — and keepsakes made to hang on the tree for years of Christmases to come.
Tickets — On Sale Soon
Quill has your name. You'll be the first to know the moment tickets go on sale — keep an eye on your inbox.
Tickets — Now On Sale
The time you book is the moment your family steps into the experience. We recommend arriving at the venue at least 20 minutes early — there's plenty to discover before you go in, including Quill's scavenger hunt on the Dear Santa app. When it's your turn, the app will let you know it's time to enter.
Gallery
Find Us
Park on car park level 2, areas A5/A6 — then follow the archway to the theatre courtyard.
Take the corridor beside Michael Kors near the Apple Store under the fashion dome, through the sliding doors to the open-air courtyard — the theatre is on your right.
New Covent Garden Festive Hub
This December, New Covent Garden becomes Dubai's festive quarter — and your Dear Santa journey begins the moment you arrive. Come early: hunt for Quill's golden feathers with the app, explore the festive activations, and let the anticipation build until the app calls you in. More to be announced soon.
