Every Christmas wish starts with a letter. This year, follow yours all the way to Santa.

New Covent Garden Theatre, Mall of the Emirates · 4–25 December 2026

Quick answers

How long is the experience?

Your Dear Santa visit lasts around 30 minutes door to door. You'll journey through six storybook rooms with Santa's helpers, sending your letter on its way before meeting Santa himself in his cabin — unhurried, with time for every child.

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Photos & gifts

Every child ticket includes a gift from Santa's workshop. Take your own photos throughout the journey — and in Santa's Cabin our photographer captures the moment your child discovers Santa already knows their name. Professional photos and keepsakes are available after your visit.

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Whispering Winter sessions

Christmas magic belongs to every child. Our Whispering Winter sessions are quieter, calmer journeys designed for children with Special Educational Needs and sensory sensitivities — softer sound, gentler lighting, smaller groups.

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Quill the letter sprite — envelope hat with wax seal, green coat and heart satchel, holding his golden quill aloft

Meet Quill — Keeper of the Letters

Quill is the letter sprite who carries children's wishes north. This Christmas, he's expecting your letter.

  1. Write

    At home, your child writes their letter to Santa. Crayons, glitter, spelling mistakes — all of it is magic.

  2. Scan

    Scan the letter in the Dear Santa app and Quill begins preparing for its journey north.

  3. Visit

    Bring the letter with you. Inside the experience, it is read, signed and sealed — and posted at the Letter Lodge for its final flight.

  4. Believe

    When you reach Santa's Cabin, he already knows they're coming. And on Christmas Eve, Quill brings something back: Santa's reply, in the app.

The Dear Santa App

Coming soon to the App Store
Dear Santa key art poster — step into the immersive wonderland at New Covent Garden, Dubai: Quill holding a giant letter beside a red Letters to Santa postbox in the snow

The Secret Journey of Your Letter

Somewhere between your hands and the North Pole, every letter to Santa passes through a hidden world. This December, your family walks it together.

Where it begins

The Wishing Nook

Arrive early and settle into the Wishing Nook. If your letter isn't written yet, this is where wishes find their words — quills, paper and helpful elves at the ready. Already scanned yours in the app? Quill knows you're coming.

The first step north

The Winter Walk

The doors open and the temperature of the world changes. The Winter Walk is the path every letter takes — frost, lantern-light and the first signs that someone small and golden has flown this way before you.

The heart of the journey

Sugarplum Square

In the square where letters rest before the long flight north, Quill reads yours. Watch closely: when he signs it with his golden quill, the ink vanishes — because a wish that is truly meant becomes invisible to everyone but Santa.

The sending

The Wishing Forest

Deep among the trees, the elves teach your family the sending incantation — the old words that give a letter wings. Say them together. The forest listens.

Sealed and sent

The Letter Lodge

Every letter needs the official seal. At the Letter Lodge your letter is stamped, sealed and posted for the final time — straight into the stream of wishes flowing north. From here, it travels faster than sleighs.

He already knows

Santa's Cabin

The cabin door opens and Santa looks up — because he's been expecting you. Your letter made it. He knows what's in it. Now there's nothing left to do but talk, laugh, and have the moment photographed forever.

The Dear Santa gift shop — a warmly lit merch room lined with keepsakes, lanterns and fairy lights

Take the magic home

The Gift Shop

Before you step back into the world, choose the photo where your child's face says it all — and keepsakes made to hang on the tree for years of Christmases to come.

Tickets — On Sale Soon

Dear Santa opens 4 December and closes 25 December. Tickets go on sale soon — register now and you'll get first access before general release, plus first pick of the best dates and times.

Good to know

  • Every child must be accompanied by an adult
  • Minimum booking 1 adult + 1 child
  • Maximum 5 guests per booking
  • Babies (under 2) join at a reduced rate, announced when tickets go on sale
  • Carers free

Your booking time is your entry time

The time you book is the moment your family steps into the experience. We recommend arriving at the venue at least 20 minutes early — there's plenty to discover before you go in, including Quill's scavenger hunt on the Dear Santa app. When it's your turn, the app will let you know it's time to enter.

Opening Hours

4th–6th Dec
10am–8pm
8th–10th Dec
3pm–8pm
11th–25th Dec
10am–8pm

Find Us

Dear Santa lives at New Covent Garden Theatre, inside Mall of the Emirates — at the heart of Dubai's festive season.

By car

Park on car park level 2, areas A5/A6 — then follow the archway to the theatre courtyard.

On foot

Take the corridor beside Michael Kors near the Apple Store under the fashion dome, through the sliding doors to the open-air courtyard — the theatre is on your right.

New Covent Garden Festive Hub

The magic starts before the doors open

This December, New Covent Garden becomes Dubai's festive quarter — and your Dear Santa journey begins the moment you arrive. Come early: hunt for Quill's golden feathers with the app, explore the festive activations, and let the anticipation build until the app calls you in. More to be announced soon.

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